Analysis of Survey Results with regard to the Аttitudes towards Corporate and Individual Donations in the Varna Region and the Country

This survey is related to the project “Donation as a tool for supporting significant causes and building an active civil society”, implemented by the Karin Dom Foundation with the financial support of the “Platforma Agora” Association and the “America for Bulgaria” Foundation.

It is aimed at researching attitudes towards giving both among corporate and individual current and potential donors. The target group of the study is made up of business organizations in their role as corporate donors and individual units of people in their role as individual donors.

Purpose of the study:

The purpose of the survey is to get answers to questions such as: What is the donation culture of businesses and citizens?, What causes do they tend to support?, In what way do they tend to support them – through a financial donation, through a material donation, through voluntary work or other?, What motivates them to get involved?, If they don’t get involved, why don’t they do it?, What do they lack in order to be active in this direction and what is it that makes them support a specific cause?. Through these questions, we will explore in depth the giving activity of 86 individual and corporate donors in the region, as well as their attitude towards giving in relation to social services and their motivation to make donations in this area. The purpose of the survey is, after analyzing its results, to see what the needs are, needs and expectations of the target group and the level of donor culture, so that we can develop the right tools, methods and approaches to build a relationship of trust, adequate communication and partnership. These tools and approaches will be developed and spelled out in a detailed Giving Strategy, of which survey analysis is an integral part. Based on the analyzed survey results, in the Strategy we will be able to reflect on the attraction of individual and corporate donors according to their needs, expectations, possibilities and preferences, as well as we will touch on volunteering as a tool for donation.

You can read the full analysis HERE (in Bulgarian).

The analysis was prepared in January 2022 within the framework of the project “Donations as a tool for supporting significant causes and building an active civil society” of the Karin Dom Foundation with the financial support of the “Platforma Agora” Association and the America for Bulgaria Foundation.